Maro is an early-stage startup operating in the B2C(Business to Consumer) space aiming to address the current youth mental health crisis through expert-focused parenting advice, behavioral tracking and community.
Initial Task
Design an intuitive mobile app that empowers parents to support their child's mental health by providing expert resources, behavior tracking tools, and access to pediatricians. The app should build trust with parents while meeting key business objectives.
Discovery
Our research revealed a pressing need for effective mental health support for children, with 1 in 5 facing a diagnosable mental illness and 80% not receiving adequate care. We found that parents rarely tracked their children's behavior beyond ages 3-4, and if they did, they often used basic tools like phone notes. However, collecting this tracking data was crucial for our client's business goals.
Adding Elements of Trust
Behavior Tracking
Intuitive Information Delivery
Responsibilities
I worked on this project as UX Designer and Facilitator
Main areas of responsibility:
- Management (Communication with stake holders and schedule structure)
- UX Research (3 interviews conducted, Dovetail tagging)
- Design (information architecture, structure of app, copy and onboarding)
- Lo-fi prototyping (flow and interactions)
Key Takeaways
Business goals and metrics should inform UX design priorities.
Being decisive is crucial, Our full redesign scope was overly ambitious.
Smooth collaboration was integral in high-pressure ideation. Respecting perspectives avoids frustration.
Prioritized record-keeping is essential for successful knowledge transfer to the appropriate stakeholders.
